The Mercedes star is gleaming again

The Mercedes star is gleaming again. Three years ago it suffered as dramatic a fall as any luxury brand could.
"Mercedes should not make losses. That is absolutely clear," says Dieter Zetsche, who became head of Mercedes in September 2005 and chief executive of its parent company, Daimler, three months later. "But we have great results now and we are starting to change the culture in many ways."
Indeed, so much has Mercedes changed that in three years it has gone from the worst-performing of the large luxury carmakers to the trailblazer and much of that turnaround is due to Mr Zetsche cutting 14,500 jobs.
Mercedes is building cars that people want to buy again and, for once, they even look better than BMWs.

Risultati (Inglese) 1:

The Mercedes star is gleaming again. Three years ago it suffered as dramatic a fall as any luxury brand could."Mercedes should not make losses. That is absolutely clear, "says Dieter Zetsche, who became head of Mercedes in September 2005 and chief executive of its parent company, Daimler, three months later. "But we have great results now and we are starting to change the culture in many ways."Indeed, so much has changed that Mercedes in three years it has gone from the worst-performing of the large luxury carmakers to the trailblazer and much of that turnaround is due to Mr Zetsche cutting 14.500 jobs.Mercedes is building cars that people want to buy again and, for once, they even look better than BMWs.

Risultati (Inglese) 2:

The Mercedes star is gleaming again. Three years ago it Suffered as dramatic a fall as any luxury brand could.
"Mercedes Should not make losses. That is absolutely clear," says Dieter Zetsche, who Became head of Mercedes in September 2005 and chief executive of its parent company, Daimler, three months later. "But we have great results and now we are starting to change the culture in many ways."
Indeed, so much has changed That Mercedes in three years it has gone from the worst-performing of the large luxury carmakers to the trailblazer and much of That turnaround is two to Mr Zetsche cutting 14,500 jobs.
That Mercedes is building cars people want to buy again and, for once, they even look better than BMWs.

Risultati (Inglese) 3:

The Mercedes star is gleaming again. Three years ago it suffered as dramatic a fall as any luxury brand could.
"Mercedes should not make losses. That is absolutely clear," says Dieter Zetsche, who became head of Mercedes in September 2005 and chief executive of its parent company, Daimler, three months later. "But we have great results now and we are starting to change the cultures in many ways."
Indeed, so much has changed Mercedes that in three years it has gone from the worst-performing of the large luxury carmakers to the trailblazer and much of that turnaround is two to Mr Zetsche 14,500 cutting jobs.
Mercedes is building cars that people want to buy again and, for once, they even look better than BMWs.